MAG Lifestyle's current pipeline spans MBR City, Dubailand, and Jumeirah Lake Towers — each project programmed for its own neighborhood rhythm.
RERA/DLD to confirm per project
);
}
/* ----------------------------------------------------------------
Keturah spotlight
---------------------------------------------------------------- */
function KeturahSpotlight({ go }) {
return (
Keturah · Bio Living
A wellness brand, not a wellness amenity.
Keturah is MAG's flagship lifestyle brand — designed around the proposition that buildings can support how you breathe, move, and sleep. Reserve, Resort, the Ritz-Carlton-branded Creekside residences, and Keturah Tower form the family.
7 + 12
Buildings · Mansions (Creekside)
D7
MBR City Reserve district
AED 3bn*
Reserve scale *press-attributed
"Bio Living" attributed to Keturah. Ritz-Carlton and Marriott are third-party brands — licensing and render rights to be confirmed before launch.
);
}
/* ----------------------------------------------------------------
Why MAG block
---------------------------------------------------------------- */
function WhyMag() {
const pillars = [
{ n: "01", h: "Real-estate arm of MAG Group", b: "Founded in 1978 as a multi-sector group; the real-estate arm is commonly described as established in 2003.", attrib: "Press / company profile" },
{ n: "02", h: "Scale, attributed", b: "Profiles cite over $5bn portfolio value, 14 completed projects, and 7 in pipeline.", attrib: "Press-attributed — not independently audited" },
{ n: "03", h: "Lifestyle, not floorplate", b: "From MBR City to the Creek, projects are programmed around how residents actually live — light, air, water, walkability." },
{ n: "04", h: "Investor-credible", b: "Branded residences, transparent CRM-routed lead capture, and bilingual (EN/AR) campaign pages today — RU/ZH on the roadmap." },
];
return (
Why MAG
Forty-eight years of group legacy. Twenty-three of building Dubai.
The published figures here are press- and company-attributed. We carry the attribution through to every page so you always know the source.
{pillars.map(p => (
{p.n}
{p.h}
{p.b}
{p.attrib &&
{p.attrib}
}
))}
RecognitionIPA — to confirmLuxury Lifestyle Awards — to confirmWELL claim — to confirmIssuer + year — to confirm
Awards / certifications shown as placeholders only. We will not publish logos, issuers, or year claims until rights and dates are client-confirmed.
The official MAG site mixes current launches, Keturah, and completed/legacy assets under one nav. Here, each is filterable. Marriott Residences retained as an asset but kept off the current-launch list until the public status is confirmed.
{filters.map(f => (
))}
{items.map((p, i) => {
// Vary spans for visual rhythm
let span = "span-4";
if (filter !== "completed") {
if (i % 7 === 0) span = "span-7";
else if (i % 7 === 1) span = "span-5";
else if (i % 5 === 0) span = "span-6";
}
if (p.cat === "completed" && !p.img) {
// text-only legacy card
return (
{isKeturah ? <>Bio Living, practiced daily.> : <>A neighborhood, not a tower.>}
{p.summary}
{(p.pillars || [
{ n: "01", h: "Architecture led by light", b: "Floor plates and orientations tuned for daylight and cross-ventilation, not just plan efficiency." },
{ n: "02", h: "Public realm first", b: "Landscape, water, and walking circuits programmed before the building footprint is fixed." },
{ n: "03", h: "Resident-grade specification", b: "Material specifications tuned for the long stay — not the photoshoot." },
]).map(pl => (
{pl.n}
{pl.h}
{pl.b}
))}
{/* LOCATION */}
02 / Location
Where it is.
{p.location}.{showCoords && {p.coord}}
{p.name}
{LOC_CONTEXT.map((c, i) => (
{c.k}{c.v} {c.confirm && CONFIRM}
))}
{/* RESIDENCES / CONCEPTS */}
03 / Residences
Residence concepts.
Floor plans, sizes, and unit counts are intentionally not displayed here — they require client and RERA-confirmed source files. Concepts below describe the programme.
PLANS NOT PUBLISHED
{(isKeturah ? [
{ ix: "Type · 01", ttl: "Reserve residence", desc: "Bio-living apartment formats with private gardens and shaded outdoor rooms.", k: "Configuration", v: "Programme TBC" },
{ ix: "Type · 02", ttl: "Townhouse", desc: "Stacked plot-based townhouses with a private courtyard and roof terrace per home.", k: "Configuration", v: "Programme TBC" },
{ ix: "Type · 03", ttl: "Villa plot", desc: "Plot purchases with bio-living masterplan guidelines and architectural reviewers.", k: "Configuration", v: "Programme TBC" },
] : [
{ ix: "Type · 01", ttl: "Studio / 1 bed", desc: "Compact residence formats tuned for solo and couple residents.", k: "Configuration", v: "Plans on enquiry" },
{ ix: "Type · 02", ttl: "2 bed", desc: "Family-scale floor plans with separated living and sleeping wings.", k: "Configuration", v: "Plans on enquiry" },
{ ix: "Type · 03", ttl: "3 bed / penthouse", desc: "Upper-floor formats with extended balconies and city-facing exposures.", k: "Configuration", v: "Plans on enquiry" },
]).map((u, i) => (
Amenity programmes are listed from confirmed sources only. Specifics like spa operator, restaurant brand, and certification partners remain to be confirmed per project.
{KETURAH_AMENITIES.map((a, i) => (
{String(i+1).padStart(2,"0")}
{a.ttl}
{a.sub}
))}
{/* GALLERY */}
05 / Gallery
Renders are official MAG assets; status to be confirmed per render.
Register your interest, gate a brochure, or book a private viewing. Every form is project-scoped — leads route to the correct CRM segment with project + locale + source attached.
In-person at the sales gallery, on-site at the development, or virtual via private video call.
);
}
/* ----------------------------------------------------------------
Why MAG dedicated view + Brokers + Contact full pages
---------------------------------------------------------------- */
function WhyMagView({ go }) {
return (
Why MAG
Forty-eight years of group legacy.
MAG Group originated in 1978. The real-estate arm — MAG Lifestyle Development — is commonly described as established in 2003. Treat group legacy and the arm's founding as distinct. company-attributed
);
}
function BrokersView({ onRegister }) {
return (
Brokers
For agents, not against them.
MAG works with a registered broker network across the UAE and internationally. The official site exposes a brokers channel today; we propose deeper agent enablement: gated factsheets, co-branded materials, commission tracking, and event invites.
{[
{ ttl: "Gated broker portal", d: "Factsheets, floor plates (where confirmed), and brochures behind a single login." },
{ ttl: "Co-branded marketing", d: "Approved imagery, brand-safe co-branded templates, and right-of-use timelines." },
{ ttl: "Commission tracking", d: "Lead deduplication, deal pipeline, and commission status visible to your agency." },
].map((c, i) => (
{String(i+1).padStart(2,"0")}
{c.ttl}
{c.d}
))}
Broker enquiry
Apply for the broker channel
);
}
function ContactView({ onRegister, onViewing }) {
return (