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Mazar-i-Sharif · Afghanistan · Loom 04
/
Showroom · Dubai Design District · open today 10:00 – 22:00
/
Est. 2010
An enterprise of the Fatima Bint Mohamed Bin Zayed Initiative

Hand-knotted in Mazar-i-Sharif.
Drawn for the rooms of Dubai.

Zuleya is the carpet house of FBMI — the initiative founded by His Highness Sheikh Mohamed bin Zayed Al Nahyan to put a loom in the hand of an Afghan artisan and put the carpet, signed, in a room in Dubai.

“A Zuleya commission is the closest thing in the region to a museum carpet — drawn for the room, signed.” — Studio KKD · interior architects, Dubai
8,210
Afghan artisans employed across our looms
14 yrs
Since FBMI was founded in 2010
5
State gifts delivered, incl. Pope Francis
{/* INTRO / MISSION */}
One initiative · one carpet house

A non-profit weave that runs end-to-end — from a herder’s fleece in Balkh to a carpet rolled out in a room in Dubai Design District.

Founded in 2010 under the patronage of HH Sheikha Fatima bint Mubarak, FBMI buys wool from Afghan nomads, employs more than eight thousand women at a single loom city in Mazar-i-Sharif, and sells the finished carpets in Dubai under the name Zuleya.

Every dirham of margin returns to the looms. The carpet you buy from us in d3 was, four months ago, a fleece in Balkh and the wage of a woman in Mazar-i-Sharif.

{/* FEATURED CARPETS */}
The current collection

Sixteen pieces on the floor in d3 — and several thousand more on looms.

{featuredCarpets.map(c => )}
{/* FEATURED CARPET (TOLERANCE) */}
The Tolerance collection

The drawing the UAE gifted to Pope Francis, now woven for your room.

In 2016, His Highness Sheikh Mohamed bin Zayed Al Nahyan gifted His Holiness Pope Francis a hand-knotted carpet from this loom. The drawing is now a small collection — six new sizes, the same hands, the same wool.

{/* PROCESS PREVIEW */}
How a Zuleya is made

Wool from the herder. Yarn from the spindle. Drawing from the studio. Knot from the hand.

{window.ZULEYA.PROCESS_STEPS.map(s => (
{s.num}

{s.title}

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{/* DIPLOMACY */} {/* PROJECTS PREVIEW */}
Recent projects

Resorts, palaces and private commissions across the Gulf.

{window.ZULEYA.PROJECTS.slice(0, 3).map(p => (
onNav('projects')}>
{p.year} {p.sqm}

{p.name}

{p.blurb}

SCOPE · {p.scope.toUpperCase()}
))}
{/* IMPACT STRIP */}
Looms
8,210
Afghan artisans employed in Mazar-i-Sharif
Women
82%
Of FBMI artisans are women
Wool
100%
Highland wool, bought direct from Afghan herders
Carpets
26,400
Hand-knotted, signed and delivered since 2010
); } function Story({ onNav }) { return ( A carpet that is, at the same time, a wage in Balkh and a heirloom in Dubai.} lead="The Fatima Bint Mohamed Bin Zayed Initiative was founded in 2010 under the patronage of HH Sheikha Fatima bint Mubarak. Its single mission is to make Afghan women weavers economically self-sufficient — and to bring the carpet they weave to a buyer in the UAE." />
2010 — the founding

A loom in Balkh. A wage in cash. A woman in charge of a household.

The Fatima Bint Mohamed Bin Zayed Initiative is a joint venture between the United Arab Emirates and Afghanistan — founded under the patronage of Umm al Emarat, HH Sheikha Fatima bint Mubarak, Mother of the Nation.

Fourteen years on, the initiative is the largest single employer of Afghan women in the country. More than eight thousand are at our looms in Mazar-i-Sharif. The carpet you see in our showroom in d3 was, six months ago, a fleece in Balkh and the income that sent a child in Mazar-i-Sharif to school.

FIG. 01 — RAW FLEECE, BALKH PROVINCE
The model

End-to-end. No middlemen.

FBMI is one of very few carpet houses that owns its entire value chain. We buy fleece direct from Afghan herders. We spin it. We dye it with plants. We draw the cartoon. We weave the carpet. We sell it ourselves in Dubai.

That means the herder gets paid the right price for the wool, the spinner is on the payroll, the weaver is a full employee with a wage, healthcare and childcare — and the margin between wool and shelf returns to the same artisans who made it.

The patrons

Founded under the patronage of HH Sheikha Fatima bint Mubarak — and championed by HH Sheikh Mohamed bin Zayed Al Nahyan.

{[ { y: '2010', t: 'Initiative founded under the patronage of HH Sheikha Fatima bint Mubarak.' }, { y: '2012', t: 'First Zuleya retail showroom opens in Dubai.' }, { y: '2014', t: 'Workforce in Mazar-i-Sharif passes 3,000 artisans.' }, { y: '2016', t: 'HH Sheikh MBZ gifts the Tolerance Carpet to His Holiness Pope Francis.' }, { y: '2019', t: 'Workforce passes 7,000. Healthcare and schooling programmes launched.' }, { y: '2023', t: 'Showroom relocates to Dubai Design District, building 2.' } ].map(m => (
{m.y}
{m.t}
))}
); } function Impact({ onNav }) { return ( What a carpet does, between the herder and the room.} lead="A Zuleya is a heirloom — and also a wage, a school fee, a clinic visit, a state gift to a head of state. Fourteen years of evidence below." />
8,210
Artisans employed
82%
Women in the workforce
1,840
Children of artisans in schooling
26,400
Carpets hand-knotted since 2010
Diplomacy

The Tolerance carpet, and the state gifts that followed.

{window.ZULEYA.GIFTS.map(g => (
{g.year}
{g.who}
{g.what}
))}
Where the value goes

For every AED you spend on a Zuleya carpet:

{[ { p: 'AED 0.42', l: 'Artisan wages — direct to women weavers, spinners, dyers' }, { p: 'AED 0.18', l: 'Wool, dye and raw materials sourced inside Afghanistan' }, { p: 'AED 0.16', l: 'Healthcare, childcare and schooling for artisans’ families' }, { p: 'AED 0.24', l: 'Showroom, logistics, design studio and overheads' } ].map(s => (
{s.p}
{s.l}
))}
FBMI IS A REGISTERED UAE NON-PROFIT · ALL MARGIN RETURNS TO THE LOOMS
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