// Maison Yeya — La Maison (founder + atelier) function MaisonPage({ setRoute, onAppointment }) { return (
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Yasmine Yeya
The Founder · Yasmine Yeya · Photographed 2023
La Maison · Yasmine Yeya · L'Atelier

Yasmine
Yeya.

French-Egyptian designer. Couturière. Born 1981. Worked first in Cairo, settled in Dubai in 2017.

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The Story · Ismailia to Dubai
The Story

A childhood in Ismailia, on the Suez Canal — between an Egyptian father and a French mother, between two languages and two ways of dressing a woman.

Yasmine Yeya made her first steps in fashion in 2006. The founder page traces the major turning point to MBC's Mission: Fashion in 2008 — a moment linked to Elie Saab. She set up the couture and bridal house in Cairo before relocating operations to Dubai in 2017 to serve regional clientele.

The Maison's character is unmistakable: hand-set embroidery and crystal latticework, sculpted volume disciplined by clean architecture, and a quiet preference for the second look — the reception dress, the departure piece, the moment after the ceremony.

Forbes Middle East listed Maison Yeya in Fashion Innovators 2024, and ranked Yasmine 16 in the 2021 list of 40 Women Behind Middle Eastern Brands. The maison was selected for the UAE Pavilion Art Program during Expo 2020 Dubai. CNN has called her "the bridal wedding designer that charmed the world."

Today the atelier is in Dubai Design District. The work is appointment-only — every gown hand-made to measure, every quotation given after consultation.

{/* TIMELINE */}
Maison Chronology

A house, year by year.

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Note · The maison's official site does not state a single brand founding year. Forbes Middle East 2021 cites establishment 2008; Forbes Middle East 2024 cites 2007. Both are presented with attribution.

{/* THE ATELIER */}
L'Atelier

Where the hand still leads.

The atelier in Building 4A, Dubai Design District is where the maison's bridal and couture pieces are drawn, draped, cut, and embroidered. We work to measure, by quotation, by appointment.

    {[ ["Consultation", "An hour with Yasmine and the team — silhouette, fabric, the brief of the day."], ["Sketch & Quotation", "A signed sketch and a private quotation, prepared after consultation."], ["Fittings", "Hand-cut toiles, hand-set embellishment, fittings staged at the atelier."], ["Final Piece", "Hand-delivered. The gown for the day, and often a second look for the reception."] ].map(([k, v], i) => (
  • 0{i+1}
    {k}

    {v}

  • ))}

Process indicative; specific lead times and stages confirmed at consultation.

Atelier
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From the press

"The bridal wedding designer that charmed the world."

— Attributed by Maison Yeya to CNN
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Visit the atelier in Dubai Design District.

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