// Maison Yeya — La Maison (founder + atelier) function MaisonPage({ setRoute, onAppointment }) { return (
French-Egyptian designer. Couturière. Born 1981. Worked first in Cairo, settled in Dubai in 2017.
Yasmine Yeya made her first steps in fashion in 2006. The founder page traces the major turning point to MBC's Mission: Fashion in 2008 — a moment linked to Elie Saab. She set up the couture and bridal house in Cairo before relocating operations to Dubai in 2017 to serve regional clientele.
The Maison's character is unmistakable: hand-set embroidery and crystal latticework, sculpted volume disciplined by clean architecture, and a quiet preference for the second look — the reception dress, the departure piece, the moment after the ceremony.
Forbes Middle East listed Maison Yeya in Fashion Innovators 2024, and ranked Yasmine 16 in the 2021 list of 40 Women Behind Middle Eastern Brands. The maison was selected for the UAE Pavilion Art Program during Expo 2020 Dubai. CNN has called her "the bridal wedding designer that charmed the world."
Today the atelier is in Dubai Design District. The work is appointment-only — every gown hand-made to measure, every quotation given after consultation.
{t.body}
Note · The maison's official site does not state a single brand founding year. Forbes Middle East 2021 cites establishment 2008; Forbes Middle East 2024 cites 2007. Both are presented with attribution.
The atelier in Building 4A, Dubai Design District is where the maison's bridal and couture pieces are drawn, draped, cut, and embroidered. We work to measure, by quotation, by appointment.
{v}
Process indicative; specific lead times and stages confirmed at consultation.
"The bridal wedding designer that charmed the world."