// data.jsx — content for the prototype. Single source of truth.
// Per the brief: NO invented client names, NO fake outcomes. Generic-flagged.

const CATEGORIES = [
  { id: "event-production", label: "Event Production" },
  { id: "activations",      label: "Activations" },
  { id: "custom-builds",    label: "Custom Builds" },
  { id: "retail-display",   label: "Retail Display Units" },
  { id: "signage",          label: "Signage" },
  { id: "art-installations",label: "Art Installations" },
];

// Generic, clearly-flagged project entries.
// Per CLAUDE-DESIGN.md §3 + media-manifest.md, we publish CATEGORY SAMPLE titles, not invented client names.
const PROJECTS = [
  {
    id: "ep-01", slug: "summit-stage-build",
    title: "Multi-stage summit build",
    category: "event-production",
    img: "media/work-event-production-01.webp",
    year: 2024, location: "Dubai, UAE",
    scope: ["Concept", "Stage design", "Rigging", "AV install"],
    summary: "Three-stage layout with rigged lighting truss, custom branded surrounds and live-stream technical for a multi-day conference programme.",
    flag: "Client name pending permission",
  },
  {
    id: "ep-02", slug: "gala-dinner-room-wrap",
    title: "Gala dinner room wrap",
    category: "event-production",
    img: "media/work-event-production-02.webp",
    year: 2024, location: "Dubai, UAE",
    scope: ["Set design", "Floral & decor", "Lighting", "Run-of-show"],
    summary: "Full-room transformation for a 600-cover gala — bespoke centrepieces, dynamic uplighting and projection-mapped surfaces.",
    flag: "Client name pending permission",
  },
  {
    id: "ep-06", slug: "product-launch-runway",
    title: "Product launch runway",
    category: "event-production",
    img: "media/work-event-production-06.webp",
    year: 2024, location: "Dubai, UAE",
    scope: ["Stage build", "Lighting", "Audio", "Video content"],
    summary: "Runway-style launch reveal with synchronised lighting, custom LED moments and seamless on-stage product reveals.",
    flag: "Client name pending permission",
  },
  {
    id: "ep-07", slug: "conference-keynote-stage",
    title: "Conference keynote stage",
    category: "event-production",
    img: "media/work-event-production-07.webp",
    year: 2024, location: "Dubai, UAE",
    scope: ["Keynote stage", "LED wall", "Stage management"],
    summary: "Wide LED-backed keynote stage with technical crew handling lighting, audio, vision-mixing and full stage management.",
    flag: "Client name pending permission",
  },
  {
    id: "ep-08", slug: "corporate-conference-set",
    title: "Corporate conference set",
    category: "event-production",
    img: "media/work-event-production-08.webp",
    year: 2023, location: "Dubai, UAE",
    scope: ["Set build", "AV", "Technical crew"],
    summary: "Modular corporate set delivered as a turnkey production — design, build, technical install and on-site crew.",
    flag: "Client name pending permission",
  },
  {
    id: "ep-09", slug: "outdoor-launch-night",
    title: "Outdoor launch night",
    category: "event-production",
    img: "media/work-event-production-09.webp",
    year: 2023, location: "Dubai, UAE",
    scope: ["Outdoor build", "Lighting", "Power"],
    summary: "Outdoor evening launch with custom structural setup, weather-rated rigging and atmospheric lighting design.",
    flag: "Client name pending permission",
  },
  {
    id: "ep-11", slug: "panel-stage-set",
    title: "Panel discussion set",
    category: "event-production",
    img: "media/work-event-production-11.webp",
    year: 2024, location: "Dubai, UAE",
    scope: ["Stage", "Lighting", "Audio"],
    summary: "Intimate panel set with broadcast-quality lighting and discreet audio for a hybrid recorded session.",
    flag: "Client name pending permission",
  },
  {
    id: "ep-15", slug: "awards-evening-stage",
    title: "Awards evening stage",
    category: "event-production",
    img: "media/work-event-production-15.webp",
    year: 2023, location: "Dubai, UAE",
    scope: ["Awards stage", "Lighting", "Vision-mixing"],
    summary: "Tiered awards stage with cued lighting, screen content and dynamic trophy reveal moments.",
    flag: "Client name pending permission",
  },
  {
    id: "ac-01", slug: "experiential-brand-activation",
    title: "Experiential brand activation",
    category: "activations",
    img: "media/work-activation-01.webp",
    year: 2024, location: "Dubai, UAE",
    scope: ["Concept", "Fabrication", "Install", "Brand integration"],
    summary: "Immersive activation built to drive consumer engagement and on-site brand recall in a high-footfall environment.",
    flag: "Client name pending permission",
  },
  {
    id: "ac-02", slug: "interactive-installation",
    title: "Interactive installation",
    category: "activations",
    img: "media/work-activation-02.webp",
    year: 2024, location: "Dubai, UAE",
    scope: ["Concept", "Build", "Tech integration"],
    summary: "Interactive installation with sensor-driven content moments designed to invite participation and shareable content.",
    flag: "Client name pending permission",
  },
  {
    id: "ac-04", slug: "popup-experience",
    title: "Pop-up brand experience",
    category: "activations",
    img: "media/work-activation-04.webp",
    year: 2023, location: "Dubai, UAE",
    scope: ["Pop-up build", "Branding", "Staffing"],
    summary: "Multi-day pop-up activation — design, in-house fabrication and on-the-day install crewed end-to-end.",
    flag: "Client name pending permission",
  },
  {
    id: "ac-07", slug: "mall-activation-stand",
    title: "Mall activation stand",
    category: "activations",
    img: "media/work-activation-07.webp",
    year: 2024, location: "Dubai, UAE",
    scope: ["Stand design", "Fabrication", "Branding"],
    summary: "High-impact mall activation stand designed for repeat consumer touchpoints across a week-long campaign.",
    flag: "Client name pending permission",
  },
  {
    id: "ac-08", slug: "brand-experience-zone",
    title: "Brand experience zone",
    category: "activations",
    img: "media/work-activation-08.webp",
    year: 2023, location: "Dubai, UAE",
    scope: ["Zone design", "Build", "AV"],
    summary: "Themed experience zone integrating built environment, AV content and trained brand ambassadors.",
    flag: "Client name pending permission",
  },
  {
    id: "ac-09", slug: "sampling-activation",
    title: "Sampling activation",
    category: "activations",
    img: "media/work-activation-09.webp",
    year: 2023, location: "Dubai, UAE",
    scope: ["Activation kit", "Fabrication", "Logistics"],
    summary: "Custom sampling kit and supporting stand fabrication, with on-the-day logistics for a multi-location run.",
    flag: "Client name pending permission",
  },
  {
    id: "cb-01", slug: "custom-bar-build",
    title: "Custom bar build",
    category: "custom-builds",
    img: "media/work-custom-build-01.webp",
    year: 2024, location: "Dubai, UAE",
    scope: ["Bar design", "In-house fabrication", "On-site install"],
    summary: "Bespoke event bar engineered for a one-night brand activation — design through fabrication to overnight install.",
    flag: "Generic category sample",
  },
  {
    id: "cb-02", slug: "custom-furniture-install",
    title: "Custom furniture & install",
    category: "custom-builds",
    img: "media/work-custom-build-02.webp",
    year: 2024, location: "Dubai, UAE",
    scope: ["Furniture design", "Fabrication", "Install"],
    summary: "Furniture pieces and built environments designed to breathe life into a temporary event space.",
    flag: "Generic category sample",
  },
  {
    id: "cb-03", slug: "themed-environment",
    title: "Themed built environment",
    category: "custom-builds",
    img: "media/work-custom-build-03.webp",
    year: 2023, location: "Dubai, UAE",
    scope: ["Set design", "Fabrication", "Finishes"],
    summary: "End-to-end themed environment fabricated in-house — set carpentry, finishes and on-site install.",
    flag: "Generic category sample",
  },
  {
    id: "cb-04", slug: "modular-build",
    title: "Modular event build",
    category: "custom-builds",
    img: "media/work-custom-build-04.webp",
    year: 2023, location: "Dubai, UAE",
    scope: ["Modular design", "Fabrication", "Reuse system"],
    summary: "Modular system designed for re-use across multiple touring activations — reduced waste, same wow effect.",
    flag: "Generic category sample",
  },
  {
    id: "rd-01", slug: "retail-display-pos",
    title: "Retail display — POS unit",
    category: "retail-display",
    img: "media/work-retail-display-01.webp",
    year: 2024, location: "Dubai, UAE",
    scope: ["POS design", "Fabrication", "Rollout"],
    summary: "Point-of-sale display unit engineered for the retail floor — sturdy, branded, replicable across stores.",
    flag: "Generic category sample",
  },
  {
    id: "rd-02", slug: "retail-display-feature",
    title: "Retail feature display",
    category: "retail-display",
    img: "media/work-retail-display-02.webp",
    year: 2024, location: "Dubai, UAE",
    scope: ["Display design", "Fabrication", "Install"],
    summary: "Hero feature display unit for a flagship retail moment — designed for impact at distance.",
    flag: "Generic category sample",
  },
  {
    id: "rd-03", slug: "retail-display-shelf",
    title: "Retail shelf system",
    category: "retail-display",
    img: "media/work-retail-display-03.webp",
    year: 2023, location: "Dubai, UAE",
    scope: ["Shelf system", "Fabrication", "Branding"],
    summary: "Custom shelf fixture engineered for multi-SKU brand merchandising across a retail rollout.",
    flag: "Generic category sample",
  },
  {
    id: "sg-01", slug: "wayfinding-signage",
    title: "Event wayfinding signage",
    category: "signage",
    img: "media/work-signage-01.webp",
    year: 2024, location: "Dubai, UAE",
    scope: ["Design", "Fabrication", "Install"],
    summary: "Full wayfinding programme for a multi-zone event — design consultation through precise fabrication and install.",
    flag: "Generic category sample",
  },
  {
    id: "sg-02", slug: "branded-signage",
    title: "Branded signage suite",
    category: "signage",
    img: "media/work-signage-02.webp",
    year: 2024, location: "Dubai, UAE",
    scope: ["Sign design", "Fabrication", "Mounting"],
    summary: "Signage suite designed to mirror brand essence — from initial design consultation to precise fabrication and final installation.",
    flag: "Generic category sample",
  },
  {
    id: "sg-03", slug: "exterior-signage",
    title: "Exterior signage",
    category: "signage",
    img: "media/work-signage-03.webp",
    year: 2023, location: "Dubai, UAE",
    scope: ["Exterior design", "Fabrication", "Install"],
    summary: "Weather-rated exterior signage — design, materials engineering, and on-site install with safety sign-off.",
    flag: "Generic category sample",
  },
  {
    id: "ai-01", slug: "feature-art-installation",
    title: "Feature art installation",
    category: "art-installations",
    img: "media/work-feature-01.webp",
    year: 2024, location: "Dubai, UAE",
    scope: ["Concept", "Engineering", "Fabrication", "Install"],
    summary: "Bespoke art installation engineered as a hero photo moment for a public-facing brand activation.",
    flag: "Photo credit: contentldn.com — confirm",
  },
  {
    id: "ai-02", slug: "sculptural-install",
    title: "Sculptural installation",
    category: "art-installations",
    img: "media/work-feature-04.webp",
    year: 2023, location: "Dubai, UAE",
    scope: ["Sculptural design", "Fabrication", "Install"],
    summary: "Sculptural installation designed to redefine a temporary environment — material studies through fabrication.",
    flag: "Generic category sample",
  },
];

const SERVICES = [
  {
    id: "event-production",
    title: "Event Production",
    blurb: "Launching a product, hosting a gala, or organising a conference — we transform your vision into a tangible, memorable experience. Filming, lighting, audio, stage management, rigging, AV install and structural setup, in-house.",
    capabilities: ["Stage design & build", "Lighting & rigging", "Audio & vision", "Event video production", "Stage management", "Technical crew"],
  },
  {
    id: "activations",
    title: "Activations",
    blurb: "Unique, immersive brand activations that engage consumers and build brand awareness — interactive installations and live moments that captivate and spark curiosity.",
    capabilities: ["Concept & strategy", "Experiential design", "Fabrication", "Branded environments", "On-site delivery"],
  },
  {
    id: "custom-builds",
    title: "Custom Builds",
    blurb: "Custom-build solutions tailored to your needs — from custom-designed furniture that breathes life into spaces to intricate installations that redefine environments. Creativity, precision, and the seamless integration of ideas into reality.",
    capabilities: ["Custom carpentry", "Set & scenic", "Bar builds", "Furniture", "Themed environments"],
  },
  {
    id: "retail-display",
    title: "Retail Display Units",
    blurb: "Point-of-sale display units and retail fixtures engineered to brand standards — designed for the retail floor, replicable across stores, robust enough to last.",
    capabilities: ["POS units", "Fixture systems", "Hero feature displays", "Multi-store rollout"],
  },
  {
    id: "signage",
    title: "Signage",
    blurb: "Creative signage solutions that amplify brand presence — from initial design consultation to precise fabrication and final installation, ensuring every sign mirrors your brand's essence.",
    capabilities: ["Wayfinding", "Branded signage", "Exterior signage", "Materials engineering", "Install & sign-off"],
  },
  {
    id: "art-installations",
    title: "Art Installations",
    blurb: "Sculptural and installation work commissioned as photo-moments, brand statements or public-facing pieces — engineered as carefully as they're designed.",
    capabilities: ["Concept", "Engineering", "Fabrication", "Install"],
  },
];

const PILLARS = [
  { num: "01", title: "One-stop shop", body: "A wide range of services in one house, so you can be confident we handle every aspect of your project — from first sketch to load-out." },
  { num: "02", title: "Anything is possible", body: "The skills and experience to produce anything you need — from simple retail displays to complex custom-built environments." },
  { num: "03", title: "Extensive network", body: "A vast network of artists and creators. We can always find the right people to bring your vision to life." },
];

const VALUE_PROPS = [
  { title: "High Quality Materials", body: "Specced, sourced and inspected by our fabrication leads. Built to last — for one night or many." },
  { title: "Expertise & Innovation", body: "Design, fabrication and technical under one roof. Fewer handoffs, sharper execution." },
  { title: "End-to-End Solutions", body: "Concept → design → in-house build → install → live delivery. One team, one contract." },
];

window.SNOOPY_DATA = { CATEGORIES, PROJECTS, SERVICES, PILLARS, VALUE_PROPS };
